a research & strategy consultancy

Almost everything we do is informed by research, but we view research as a means to an end. We think like marketers to understand your challenge, and then develop the right kind of research to gather the insight needed to solve it.

Starting with where we need to end up ensures that the research is meaningful and actionable. We won't distract you with methodologies that sound interesting, but don't actually address the questions at hand.

We don't believe research should tell you the answer - what it should do is help you make the best decision. Informed by the critical insights we uncover, we help identify the potential pathways and help you navigate to the solution.

We are not staffed to do one kind of research, so we are solution-agnostic. Since we are not invested in any specific methodology, we will always develop the right plan to address the challenge at hand (including telling you when you don't need research...).

We employ a wide range of qualitative and quantitative methods. Some are traditional, and some are not. We'll even build a custom-solution when needed. But, we don't deal in any mysterious, proprietary methodologies. And, we don't offer "one-size-fits-all" solutions.

When you work with Alternate Routes, you always have one of our partners as your project leader. We will conceive of, design and execute the research solution for you.

Brand Positioning • Brand Strategy • Brand Audits • Portfolio Strategy • Product Strategy • Product Positioning • Product Development • Communication Strategy • Communication Development • Concept Evaluation • Consumer Segmentation • Audience Identification • A&U Assessments • Innovation & Ideation • Performance Tracking • And More...